Your advertising provider is ripping you off! And they know it. Wether you buy ads from your local newspaper, local radio station, your local cable or broadcast TV provider, yellow pages, etc., you are getting ripped off! The problem is that the people you purchase these ads from, they are trained in selling--not in advertising. Stop it.

I have purchased millions of dollars of effective advertising from local media. I designed, wrote, created, and strategically placed marketing communications. Our work in advertising is integrated, and aimed to your target market. No single media salesperson will ensure your marketing communications are integrated--their only concern is a commission check.

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